Lakewood, New Jersey - Colonial Itasca, 1121 Ocean Ave./Route 88, has been recognized as a 2008, 2009 & 2010 Circle of Excellence winner by Winnebago Industries, Inc. To be honored as a Circle of Excellence dealer, Colonial Itasca excelled in customer satisfaction.

Winnebago Industries established the industry's first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction. At Winnebago Industries' annual Dealer Days event in Las Vegas, Nevada, select dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers' sales and service experience with the dealer.

"Winnebago Industries is always pleased to recognize outstanding dealers with the Circle of Excellence award," said Winnebago Industries Vice President of Sales and Marketing Roger Martin. "These dealerships have excelled in providing outstanding customer service before, during and after the sale. To achieve Circle of Excellence status, it is imperative for dealers to have knowledgeable sales personnel and qualified service technicians on staff, and these award winning dealerships do just that. They provide customers with the total RV experience, and for that reason, these dealers are deserving of this award."

Circle of Excellence scoring is determined by rating dealers in four categories:

• A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home;
• A Customer Satisfaction Study which surveys customers six months after their purchase;
• A Sales and Marketing Assessment that evaluates a dealership's sales, market share, stocking levels and participation in product training, Dealer Days and the Winnebago Itasca Travelers Club (WIT); and
• A Service Parts Assessment that evaluates a dealership's warranty/parts inventory, service training and certified technicians, and traveling customer care.

"For the third year, Winnebago Industries has raised the standard for achieving Circle of Excellence status by increasing the minimum score required on customer satisfaction surveys," said Martin. "None of us get better by doing the same thing year after year. You have to raise the bar if you expect to improve." Dealerships earning the coveted Circle of Excellence status received an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer and Winnebago Industries.

Colonial Itasca carries the Itasca® & ERA® lines of motor homes from Winnebago Industries.

Winnebago Industries, Inc. is a leading U.S. manufacturer of motor homes, self contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. The Company builds quality motor homes under the Winnebago®, Itasca® and ERA™ brand names with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines.

For further information contact: David Starin
732-367-4499
dstarin@colonialairstream.com